Lead generation is one of the most important aspects of growing and sustaining a successful MLM business. In order to assess your efforts take a minute and answer the following questions.
- Are you a part of an MLM that preaches a “proven plan”?
- Are most of the network marketers in your company successful following the “proven plan” or are the majority struggling to survive?
- Does the “proven plan” include inviting your friends, family and circle of influence to a home meeting?
- Does the “proven plan” encourage purchasing business cards and handing them out at Starbucks or any other community location?
- Does the “proven plan” provide training on third party validation calls called “three way calls.”
- Does your “proven plan” encourage you to spend hours creating list of people you know and once that list is exhausted you move on to cold calling?
- Does your “proven plan” blame you for not working hard enough or not following the “proven plan” if you are not achieving success?
- Are the majority of the meetings/conferences/conventions a “raw-raw” session without providing successful proven tools?
If you answered yes to any of these questions, don’t feel bad, you are definitely part of the majority within the network marketing family. Albert Einstein is quoted as saying “Insanity is doing the same thing, over and over again, but expecting different results.”
You see, prior to technology, these were the ONLY options. In fact, they were and in most cases still are the primary tools of 2012 network marketer. These options were the “Holy Grail” of MLM companies. Manuals were developed, scripts were written and motivation meetings were scheduled.
Now, I will be the first to say these resources are not ALL bad. In fact, some of them have worked and helped me grow my networks. However, the growth was too slow, requiring me to “create” more hours in the day and unfortunately it was still costing me more money to be a part of my plan and to market my product than what I was making.
If the bottom line is truly the bottom line, I could not afford to quit my day job to become a full-time network marketer. Not if I wanted to continue paying my bills, driving my car and eating on a regular basis. Now, I don’t know about you, but the reason I got involved in my network or my “why” is that I want to be my own boss, I wanted to break the glass ceiling and create my own income potential, I wanted to use my talents, skills and influence to benefit me and those I love…not make someone else rich. I want to choose when I wanted to work and when I wanted to play. That is my personal wellness plan.
The elephant in the room that is not being talked about in most network companies and was not talked about with my up line were real tangible ways to grow my team with skilled players. They just kept telling me to try harder, follow the “proven system” and do more home meetings even after I exhausted all the people I knew and the people they knew.
I needed tried and proven methods that create unlimited leads of quality professionals. In other words, if you are in charge of putting together a professional football team, you probably would not be standing at Starbucks handing out business cards or cold calling leads or inviting friends and family to be your NFL quarterback or running back. I would need to look in very different locations to find the next RGIII. So what is the solution to finding skilled MLM team players? TECHNOLOGY.
Technology has many benefits with the obvious being the ability to connect with the shear masses and target MLM quarterbacks. Technology can maximize your existing knowledge, develop new skills and expand your leadership to a whole new level. Technology can duplicate your efforts exponentially 24/7, 365 days a year. Technology allows the network team members who commit and put in the effort to succeed at the same level as the top producers in the company. Technology can allow you to work from home, manage your day, your time doing what you love…networking. Technology allows you to go to Starbucks and enjoy your favorite cup of joe. Technology allows you to reduce your marketing cost, travel expense and maximizes your return on investment (ROI). Technology improves your self esteem and self confidence since you eliminate people hanging up on you and laughing in your face. You will be empowered knowing that you are working efficiently and effectively. Technology allows you to spend time with your friends, family and circle of influence without feeling the pressure to share the “proven plan” at every gathering. In addition, if you want to be motivated…have fun…cheer and celebrate success, quit doing what you have been doing and get results with a new proven system, TECHNOLOGY!
Technology is dramatically changing the network marketing industry. The choice is yours, you can keep doing what you have been doing and getting the same sad results or you can embrace change and unleash a steady flow of new customers and professional distributors in your down line – all on virtual autopilot.